Ice Cube’s BIG3 Basketball League Sells First Franchise For $10 Million

Coach Ice Cube of Team Webull celebrates during the Monster Energy BIG3 Celebrity Game at Capital One Arena on August 19, 2023 in Washington, DC. Tasos Katopodis/Getty Images for Idol Roc Entertainment

(L-R) Allen Iverson, Kenyon Martin; Roger Mason Jr., Jeff Kwatinetz, Ice Cube, and Rashard Lewis attend a press conference announcing the launch of the BIG3, a new, professional 3-on-3 basketball league, on January 11, 2017 in New York City. (Photo by Michael Loccisano/Getty Images for BIG3)

Ice Cube celebrates with in the locker room with Trilogy during the BIG3 Championship at State Farm Arena on August 21, 2022 in Atlanta, Georgia. Kevin C. Cox/Getty Images for BIG3

Ice Cube’s BIG3 Basketball League Sells First Franchise For $10 Million

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