December 07, 2023
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Royce Da 5’9″ is looking to honor other Hip-Hop stars with his new Monsters digital series. The Detroit-raised MC picked his “100″ collaborator Kendrick Lamar as the first subject.
“Each week I’ll be paying homage to a different monster in culture. This concept is created for you, by me. Enjoy,” Royce Da 5’9″ said in the 3-minute video posted to his Instagram page.
Later in the vid, he added, “I know, I know fanfare is fun. It’s fun to compare, but some people are different. Who else in culture would you say has superhuman skill or ability and how has that made the world better for your own unique experience, somehow better.”
In addition, Royce Da 5’9″ concluded, “This week I chose Kendrick Lamar. Why? Because as an artist, he checks every single box. The man is a monster. A monster.” The visuals display highlights from Lamar’s career.
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Kendrick Lamar has dropped five studio LPs during his decade-long run. Three of those projects – To Pimp a Butterfly, Damn and Mr. Morale & the Big Steppers – won the Grammy Award for Best Rap Album. The pgLang co-founder has 17 Grammy victories in total.
Royce received a Grammy nomination for Best Rap Album as well. 2020’s The Allegory competed in that category at the 63rd annual ceremony, losing to King’s Disease by Nas. Royce’s discography also contains additional solo efforts as well as projects as part of Slaughterhouse, Bad Meets Evil and PRhyme.
Monster Energy sponsored the Monster series. Royce Da 5’9″ is part of the beverage company’s music roster. Other Hip-Hop stars such as N.O.R.E., DJ EFN, DJ Envy, Tech N9ne, Benny The Butcher and Bun B also represent the brand.
Royce da 5’9″
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