John Legend Celebrates Unity by Hard Rock with Private Performance and $100,000 Donation to The Show Me Campaign

September 19, 2024

Hard Rock International hosted an exclusive event, “Unity by Hard Rock Come Together for Good,” featuring a private performance by John Legend at the original Hard Rock Cafe in London. This event was part of the ongoing celebration of the Unity by Hard Rock™ global loyalty program launch.

In recognition of Legend’s philanthropic efforts, Hard Rock presented a $100,000 donation to The Show Me Campaign, an organization dedicated to transforming educational opportunities for young people. This initiative, a fiscally sponsored program of the Social Impact Fund, aims to ensure that all students have the chance to pursue their dreams through impactful education.

The intimate concert featured Legend performing beloved hits such as “Ordinary People,” “Tonight,” and “All of Me” for a select audience of Unity members and special guests. Among the attendees were two lucky Unity members from Yukon, Oklahoma, who won the Come Together Experiences sweepstakes. They enjoyed exclusive merchandise, a $200 Rock Shop gift card, and an overnight stay in the inaugural ‘Hard Rock House,’ a local residence adorned with Hard Rock’s signature music-inspired decor.

John Legend’s relationship with Hard Rock dates back years, including performances at Hard Rock Live venues and the grand opening of Hard Rock Hotel New York. He recently participated in the Unity global loyalty program launch campaign, which featured other stars such as Lionel Messi, Shakira, and Noah Kahan covering The Beatles.

Unity by Hard Rock integrates casino, hotel, restaurant, retail, and entertainment loyalty programs into one global platform, offering members the chance to earn points for hotel stays, dining experiences, and merchandise, alongside exclusive offers and rewards.

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